No matter how good your business is, without social media presence, your business will not be as successful as it can get. Do you ever wonder how businesses attract customers and gain attention? That’s the power of marketing through social media.
Social media gives a wide range of opportunities for your business to reach your target customers that results in an increase in sales. With that being said, 50% of small businesses are not using social media. This is alarming knowing that it takes $0 to create a social media page for your business. Social media can be overwhelming, especially for those who don’t use it often. However, it can be truly beneficial to get start using social media to market your business and here’s why:
Brand awareness - Social media makes it possible for your business to get the attention of customers and let them know that such an amazing business exists!
Promoting products and services - Social media platforms are a great place to introduce what your business can offer to the world, and how it’s different from others.
Conversation around your brand - Social media can open possibilities such as making your business on trend. People are able to share your products through instagram stories, use your brand as a hashtag through their comments on your services, and create brand recognition!
Research and data - With the help of analytics inclined with social media platforms, you are able to study your customers' response to your business. You are able to improve according to your audience impact and even gather data to continue the good marketing you already have.
Keeping your customers updated - With just one click, you are able to tell everyone that you are having a huge promo sale that they should not miss. Through social media and good marketing, you will successfully increase sales and gain more customers.
Using social media can be intimidating at times, but it’s worth all the time and effort in the end. The key in social media is consistency. If you post, update your website, and take care of customer issues regularly, there’s more chance that your business will lead to success. You may be thinking, “but, how do I stand-out?”, good marketing and advertising helps. Check out www.five94marketing.com for more information or contact firstname.lastname@example.org.
Reference: 20 benefits of social media