Marketing Monday: A Look at “Manychat”

Facebook in itself is a data collecting machine, with a daily collection toll of 4 petabytes- each petabyte containing 1 million gigabytes*. That means there are roughly 4 million gigabytes of user information collected each day! No doubt, that number is shocking. However, putting this information in perspective, Facebook has 1.79 billion daily active users**, so it would be logical to assume that the number of collected data would reach monumental proportions. Even more so, Facebook has 1.3 billion users active on Facebook Messenger on its own, making this a powerful vessel to create business sales!

With a brief introduction to Facebook's data collection, I’d like to introduce a tool used on Facebook Messenger called, ManyChat. Manychat is an integration to Facebook that allows users to create chatbots for their Facebook page. This bot can be used for a variety of uses, such as responding popularly asked questions, creating coupons that are integrated with lead pages which potentially can create a sale, SMS conversions, customer support, etc. The world is yours with this mighty tool!

The powerful aspect of ManyChat is listed above, however, it also has the ability to store clientele information on the application itself, making it informative to reference which customer responded to which pop up message, and what the CTR (click-through rate) for each message was, which allows for users to gauge the effectiveness of their messenger bot!

ManyChat has many more different variations and uses that were not mentioned. If you’d like to learn more about ManyChat, click here.


Note: All mentioned links and websites are not affiliated with five94’ Marketing Solutions. All programs and ideas mentioned above are only suggestions and we strongly encourage you to research these before utilizing/engaging with them.

Sources Used:

*FB Statisitc 1

**FB Statisitc 2

ManyChat


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