We used to hear the saying, “Don’t judge the book by its cover”. This saying may be applicable when talking about a person, but when in business, it’ll be the opposite. As superficial as it may sound, looks are everything. The first impression is everything when it comes to selling your products.
Now, if you’re in business, think about being in the business of graphic design as well. Even if your product is the best thing in the world, without proper packaging, and advertising, it’s most likely not to sell. This is when a proper graphic design comes into play. From the choice of font, color, size, and even the positioning of the elements of a graphic. All of these work together to not just catch the attention of customers, but also build connections and communicate.
If you are still doubting why proper graphic design matters in a business, here’s why:
1. First impressions matter
Let us make your business’ logo as an example. A logo determines the image of your business you want your customers to see. If you have an interesting, eye-catching logo, customers will be attracted to your brand. On the other hand, if a logo is poorly designed, customers will tend to steer away from your brand as it can seem unprofessional or uninteresting.
2. Creativity kills competition
There are a lot of other brands out there, and one key to success is to stand out. Creativity in business starts from building your brand to slaying other competitors. If for example, your brand’s packaging is poorly designed, customers will be more likely to choose other brands on the shelf. Brands that have proper packaging design stands out on a shelf full of other products.
3. Your message matters
“Ninety percent of the information transmitted in the human brain is visual” (Eisenberg, 2014). If your graphic design is properly designed, customers will be able to understand your message even without reading the caption of the image. It is very important to deliver messages properly through visuals. Especially online, people tend to just scroll through social media mindlessly, so you have to catch their attention. People’s attention span is also very limited, so your poster/flyer must do the trick to transmit the message or make them read the caption.
4. Brand recognition
An effective graphic design can immediately make a connection between your brand and the customer. It creates a message of what your brand is all about, what are your goals and values, and the general image of your company. It is also important to stay consistent with your design. A set of color schemes, font, or types of images used will create a staple design that is unique to your brand. So, when people see it, they will be able to quickly recognize your brand and remember it as well.
5. Design is not just about looks
You see, I talked about creating eye-catching graphics. Although people indeed eat with their eyes, it is also important to take note that a proper graphic design serves a purpose and not just looks. For example, if you are publishing a new logo for your company, a good designer will not just make your logo pleasing to the eye, but also take into account how your company works. A logo should be a representation of your company. If properly made, your brand will be positively reflecting in the public eye.
A good design is a good investment. People tend to overlook hiring graphic designers, or someone to do the creative job for their brand as creativity is not cheap. However, if you want your product to look professional, and bring your brand’s capacity to the fullest, consider hiring a professional to design your graphics. Agencies like Five94’ Marketing Solutions offer creative content such as logos, videos, or merchandise design to help build and boost up your brand. For more information, check out five94marketing.com.